With two high street stores and a workshop producing design-led bespoke pieces, Sarah cut her teeth in the family business as an 18-year-old apprentice. And by 19 she was managing her own store.
Sarah loved the variety that came with managing the store: advising customers on precious metals and stones, suggesting suitable pieces for gifts and special occasions, as well as helping her customers solve their individual jewellery issues.
But what she enjoyed most – and where she found her passion – was helping brides and bridegrooms design unique wedding and engagement rings. Rings to last a lifetime. And rings that expressed the couple's love for each other and communicated their strength of feeling.
"It became clear, listening to the couple's needs - gathering information on other aspects of the wedding to get a feel for the day - that I could provide them with what they didn't know they were looking for."
As a bride herself in her twenties, Sarah discovered a gap in the market that traditional jewellers hadn't considered. She recognised a need for superior-quality occasion jewellery, specifically for weddings, crafted from precious metals. Other retailers offer base metal jewellery that tarnish, leave marks on the skin and ultimately become unwearable. This was her time to make a change. A change with stunning impact.
Sarah wanted to create pieces that fit within the wedding budget and provide the bride and her bridal party with sentimental jewellery they can treasure, "remember" and re-wear long into the happy couple's married life. For Sarah, it's not about the sale price. It's about sharing her knowledge and expertise. It's more than that too. It's creating an enjoyable and effortless experience for brides to buy their jewellery and hair accessories, so they own pieces that spark the same delight that first enchanted them as a child.
The Sarah Vuong website has been designed with a modern twist on the service-led experience she offered in her father's stores - combined with the convenience of online shopping.
Sarah knows from experience that the perfect necklace for one bride could be something entirely different for another. It's all down to the style the bride's set her heart on. This is why the Sarah Vuong shopping experience covers six of the main wedding themes - to delight her brides on their special day.